Fashion is not just about trends — it’s about identity, adaptation, and evolution. At Neolithic, our roots are deep in history, and our expressions are modern. To understand what we wear today, we must walk through the echoes of our past — starting with one of the world’s oldest civilizations: the Indus Valley.

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🪷 Draped in Civilization: Indus Valley Era (c. 2600–1900 BCE)

The people of the Indus Valley weren’t just builders of great cities like Mohenjo-Daro and Harappa — they were among the earliest to show an appreciation for textiles and ornamentation.

• Men often wore short dhotis or wraps tied at the waist.
• Women draped themselves in long cloths, similar to modern saris.
• Beads, bangles, and intricate jewelry were already in vogue, with craftsmanship seen in excavated artifacts.

What stands out is the sense of minimalism paired with symbolism — something we echo in our designs at Neolithic today.

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🐘 Influence and Integration: Vedic to Medieval Periods

As Aryan cultures merged with the native traditions, fashion became a marker of class and occupation. Natural dyes, hand-woven fabrics, and embroidery became widespread.

• The rise of cotton and silk brought elegance and comfort together.
• Tailoring was minimal, and draped garments remained dominant.
• Royalty and temple figures influenced ornament-heavy looks.

Through the medieval ages, regional diversity bloomed — from the turbans of Rajasthan to the kanjeevaram silks of Tamil Nadu.

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🔥 Colonization and Resistance: 18th–20th Century

British rule introduced Western tailoring, coats, trousers, and factory-produced fabrics. Yet, fashion became a form of resistance.

• Khadi, promoted by Mahatma Gandhi, stood as a symbol of self-reliance.
• Traditional wear was worn with pride — as a cultural and political statement.

This era marks the birth of fashion as identity and ideology — a legacy Neolithic proudly carries in each of our culturally inspired designs.

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💡 From Street to Studio: The Modern Era

Post-independence India saw fashion take a global leap. With Bollywood, fashion weeks, and e-commerce, style became accessible and expressive. But in this rush, something was getting lost — our roots.

That’s where we, at Neolithic, come in.

• We look back to move forward.
• Our prints tell stories from ancient scripts, cultures, and belief systems.
• We blend minimalism with myth, comfort with meaning.

Our mission is not just to make clothes — but to make culture wearable.

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🌿 The Circle Comes Around

From the stone seals of Harappa to screen-printed cotton tees today, fashion has evolved — but the spirit of expression remains the same. As the world moves faster, we choose to slow down and reconnect with the stories that shaped us.

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At Neolithic, we don’t just follow trends — we honor timelines.